Thank you for attending the 2022 Hygienix Global Trends Workshop.
We hope you were able to take away useful insights and hope to see you again in the next next Hygienix 2023.
Scroll down to download the Hygienix Global Trends Workshop slides.
As our timing did not allow for a Q&A session, we are sharing some of the most prominent questions and our answers right here.
Diaper Trends Questions through Slido:
Why was the Pampers Hybrid discontinued? Was it not well received?
(Natalia) Likely due to slower moving inventory. The Hybrid represented a high investment for parents as one needs to purchase enough reusable covers to last the week, yet the inserts were priced at same price point as Pamper Pure disposable diaper.
How do you determine who is going to be a great participant (easily trained participant)? What do you look for?
(Natalia) At DTI we have potential candidates fill out an extensive questionnaire that we then use for screening participants for a specific market research project. Anyone committed to answering the questionnaire and who follow a few additional prompts correctly is typically a great candidate for iHUTs. We have much lower rates of desertion compared to larger market research firms we partner with.
How do you incentivize participants to participate?
(Natalia) We started off by offering parents $120 for full compliance testing diapers for two weeks. We’ve been able to reduce the incentive to $75 for the same testing period and transfer the savings to our clients. For test periods under a week we have been successful offering $45 per participant.
For projects involving diaper collection we have found much better rates outsourcing to Mexico. The tradeoff is only objective performance data is tracked vs perception, purchase intent and other insights you can achieve when testing with your target market.
Where do you think QC is going for diapers ? Any on-line real time checks that you find interesting?
(Carlos) In my opinion it is extremely important to use automatic image inspection that look at every single component of the diaper, as well as at the SAP distribution. This means that a combination of cameras and sensors are needed. Diaper machines run so fast that it is impossible to do a good job filtering out bad diapers just with random or statistical methods. For premium quality free from defects every single diaper needs to be inspected individually. If you can afford it, hot melt detection should be next. Sending defective diapers into the market lowers the perceived quality of any brand.
How related is SAP distribution and variability to the performance of diaper?
(Carlos) SAP is typically the most critical component in a diaper from the point of view of liquid retention performance, making sure you have the correct amount of SAP and in the correct place in each diaper is key to assure diaper performance.
Can a diaper made with pre-made cores claim better sustainability in the Scope 2 of their process since the machines and energy is eliminated?
(Carlos) Energy is not eliminated as it has to be used at the pre-made manufacturing factory, however energy can be greatly reduced at each diaper factory in terms of AC, humidity, and dust reclaiming requirements. In addition fire risks and noise can also be greatly reduced at the diaper factory.
In order to realize industrial composting of soiled diapers, don’t we need an after consumer infrastructure to collect the used product?
(Carlos) Indeed, this is currently an important bottleneck and a reason why i suggested a simple stream based on the same garbage trucks that collect the waste of consumers at their homes. Making sure the soiled diapers arrive at a central sorting facility without creating additional problems to consumers is the easiest way.
Diaper Testing International Services:
Diaper core performance tests and benchmarks across different markets and tiers. Comprehensive evaluation and visual audits of production runs, including minor, major and critical defects and the incidence of each.
Track and validate product performance and consumer insights through in-home use test product placement.
Competitive intelligence through reverse engineering diapers including gaining basis weight of nonwoven and film components, and SAP and fluff grammage. Consulting projects including R&D product surgeries to evaluate performance impact of new materials, cost analysis, and product design.
Diaper crash course providing a curriculum tailored for your specific business needs in the confidence of a private audience. Our new offices can host in-person private training seminars for groups of up to six participants. We continue to offer private live webinars through ZOOM as well.